Excellence in digital tourism promotion.
An ambitious initiative for the tourism and cultural enhancement of the Sardinian territory of Anglona Coros that demonstrates the power of an integrated project. We have joined forces in an RTI for the creation of the web portal, the development of the App, the integration of Augmented Reality and content management.
CiQuadrato provided the important listening analysis, to understand the territory, better directing the communication agency strategy.
Interline oversaw the entire visual identity, from the design of the logo and coordinated graphics to the online user experience, for the design of the tourism portal and the app. The tourism portal is the actual database for the 175 points of interest (POIs) and for the entire presentation of the territory: it integrates textual descriptions, media, videos and photos at 360°, optimized for SEO and mobile navigation. In addition to being a showcase, the portal offers advanced features such as creating and managing a personalized travel plan, allowing visitors to report POIs to visit.
To bring the destination “in your pocket” to travelers, Suggesto developed the APP available for both Android and iOS systems. The distinguishing element is the integration of Augmented Reality (AR) and 360° tours.
No project can succeed without quality content. Aedeka curated the definition of all the textual content of the multilingual portal and the image acquisition and supporting videos for the 175 POIs. Managing relationships with the local community and stakeholders was also crucial, ensuring that the project was perceived and experienced as an opportunity by the entire local community.
A cohesive and complementary team, capable of managing every aspect, from the design to the implementation of a valorisation project like the one that saw the new Visit Anglona Coros portal.