Integrated promotion of the Destination through territorial marketing services and new technologies
AEDEKA, in collaboration with the partner companies Suggesto, Interline and Ciquadrato, was awarded a European open tender, obtaining from the Union of Municipalities of Marmilla the task to realise of a Territorial Development and Integrated Destination Promotion Project, financed by the European Regional Development Fund and the Social Cohesion Fund.
The project created the conditions for a greater attractiveness of the tourist offer through the use of innovative technological systems, the creation of immersive experiences and services and coordinated territorial marketing actions to design and create the “Marmilla” tourist destination. This has been achieved through the creation of a tourist portal with advanced functions and a plan of tourist signage and service infrastructure across all 18 municipalities involved. The assignment also involved collecting and mapping the territory’s artistic values, and drafting texts and content for publication on the portal and accessible through dedicated digital applications. AEDEKA took care of the communication, training and content production activities; AEDEKA also managed all contacts with the Majors and the administrators of the municipalities involved in the project.